My Uttam Girls SS16 Collection has finally started to hit the stores, Can’t wait to pop into the House of Fraser Oxford Street store to have a look at the concession. The manager there makes such an effort to merchandise it beautifully.

After the seaside theme worked so well last summer, it was on the cards to do another. The trend prediction services were trumpeting mermaids as being a key graphic emblem for SS16, but having done a mermaid theme not so long ago, I new I needed a different angle. I stumbled across a fantastic photo on pinterest of a little girl with a donkey and realised that was the way to take my seaside story.

I wanted it to have a watercolour feel, which I knew would be a challenge for the factories in india. There was a lot of backwards and forwards to get the effect I wanted. At red seal sample they looked great, sadly for some reason they brightened some of the print colours in production, so the subtlety was lost.

Here’s how the story ended up looking…