The rain is currently lashing against my studio window one minute and the sun is beaming through the next… I’m hoping this is a sign that winter is starting to lose the battle to spring. It seems a long way off into the distance until we will be back in the heady days of summer.
This little girls high summer story I designed for Uttam Kids was inspired by memories of growing up in the 70s, playing in my grandparents garden, summer holidays where we explored country lanes with little cottages covered in roses.
As I worked on the prints, a slight Clarice Cliff influence started to emerge, I went with it on the garden print as it felt right. But then where did the 70s get it’s inspiration from after all?
Actually I guess that title is wrong. It should read “It’s amazing what printers can do these days”. Gone are the days of the 5 colour print. Digital printing onto fabrics has revolutionised the role of the print designer. Our days used to be spent trying to get a print to look as good as possible with a limited number of colours that were dictated by the cost of screens and the limitations of the factories. Don’t get me wrong, there’s still a lots of that going on, especially in kidswear, but with the price of digital printing slowly coming down and the quality constantly going up, I wonder how long the old fashioned screen and roller printing factories have left. The images below are all prints produced in photoshop for Yumi and Uttam Boutique, some are more obviously digital then others.
It used to be that girlswear themes were about a year behind womenswear. That has changed over recent years and trends tend to run across all areas now. (obviously there are some trends that are not appropriate for girls) As well as coming up with Palm Springs inspired prints for Uttam Boutique, I also used the trend in my Uttam Kids range. Adding in the flamingo garden ornament to the cactuses, helped make them a bit more girly and added a lovely highlight to the sun faded brights palette. The boss hated pastels, so the only way I could get them into the range was by mixing them with brighter colours.