Also just arrived is my Peacock Story. Last summer after a lot of cajoling I managed to get a wonderful electric blue colour into my high summer Uttam Kids range. It looked fantastic and sold really well, so getting this blue story in this year was a breeze. Uttam Boutique always do well with an oriental inspired story every season, so it made sense to do one for girlswear. The brief for this story was for items that could be worn everyday, but also be dressed up for parties and weddings. For a change this range was not predominately cotton poplin, but a soft drapey viscous. My favourite piece in the story is probably the party dress, the photo doesn’t really do it justice, the mesh is electric blue, with a silver lurex shot lining, silver glitter belt and silver bead and sequin work.
Actually I guess that title is wrong. It should read “It’s amazing what printers can do these days”. Gone are the days of the 5 colour print. Digital printing onto fabrics has revolutionised the role of the print designer. Our days used to be spent trying to get a print to look as good as possible with a limited number of colours that were dictated by the cost of screens and the limitations of the factories. Don’t get me wrong, there’s still a lots of that going on, especially in kidswear, but with the price of digital printing slowly coming down and the quality constantly going up, I wonder how long the old fashioned screen and roller printing factories have left. The images below are all prints produced in photoshop for Yumi and Uttam Boutique, some are more obviously digital then others.